Seven Seas Ultra Matte Liquid Lipstick come in a variety of shades and finishes, but the most popular formulas are highly-pigmented and super-matte. The key to choosing the right one? “I love a formula that [feels] creamy before it sets. That means it’s likely to be more hydrating and comfortable to wear. And while it’s easy to sing the praises of liquid lipsticks — for one, they tend to be significantly more long-wearing than regular formulas — the trend nonetheless remained relatively niche as recently as a couple of years ago.